● ● ● Selected Work

01 Ernesto Azcárate

Creative Direction
Branding
Website Design
Editorial / Catalogue Redesign

The identity is conceived as a landscape in motion.

The visual identity emerges from the shifting topographies present throughout Ernesto Azcárate’s practice. The visual language emerges from the idea that form is never static, but always in a state of becoming. Layers shift, contours appear and disappear, and relationships between elements continuously evolve.

There is no definitive form. Shapes expand, fragment, overlap, and reconfigure, echoing the geological and organic processes embedded within the work. Each composition becomes a temporary state within a larger continuum.

The identity behaves as an open system—adaptive, generative, and responsive. It makes visible the resonance between gesture, materiality, and time, translating the artist’s practice into a visual language that remains in constant motion.

Ernesto’s explorations as the foundation of the identity

The identity is built from Ernesto’s formal vocabulary

Low Table EM01 / One of Ernesto’s pieces

The complete identity system in dialogue

The graphic system activated through layout

The Logotype, a typographic gesture that brings coherence to a fluid identity

02 There There

Creative Direction
Editorial Design

A dialogue with surroundings.

Conceived as a publication within a publication, the editorial design is structured around a secondary narrative: a delicate annex attached to the main volume. Drawing inspiration from archival inserts and supplemental documents, it offers an alternative lens through which to experience the work.

The annex explores what exists around architecture—its atmosphere, references, materials, memories, and context. It becomes a space for fragments, observations, and stories that enrich the main narrative while standing on their own.

Together, both pieces create a dialogue between object and environment, form and perception. The intention was not only to communicate architecture, but to convey a sense of belonging—to reveal how places are experienced, and how attentive observation can transform the ordinary into something extraordinary.

There There / Otoch Model

An annex conceived as a dialogue alongside the main document.

A flexible grid system that allows content to unfold naturally

The editorial system creates rhythm through scale, pacing, and composition

The layout acts as a framework for dialogue between architecture, imagery, and text

03 Archive: Digital Design for Within

Client list:
A24
The North Face
Crown Affair
Vans

An archive of client work created while working as a Senior Designer at Within Agency.

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